After dominating last season’s New York Fashion Week, Gigi Hadid and Tommy Hilfiger released the exciting news that they are back at it again this spring. The brand recently took to Instagram after the ultimate partnership grew into such a success and gave fans a sneak-peek.
According to WWD, just 48 hours after the September Tommy x Gigi show at New York Fashion Week, the brand saw a 900% increase in traffic to tommy.com. With this in mind, the dream team linked up again for round two and gave us a glimpse of what’s in store this season with their collection’s stunning look book.
From bright red bomber jackets, to denim trench coats and tons of nautical works of art, the look book exceeded any fan’s expectation for the second collaboration. Setting the ultimate California vibe within the collection, this is also the first time the brand will debut in Los Angeles. Like many other designers, Tommy Hilfiger adds to a roster of iconic designers also moving their shows to California this season including Tom Ford and Rebecca Minkoff.
The duo co-designed this collection just as the first collaboration and will include accessories, apparel, footwear and fragrance. The collection is also set to unveil February 8th and consumers have the opportunity to vote across Hilfiger social media platforms for which styles they want to see included in the collection. The pieces will immediately be shoppable as soon as they hit the runway and become available on Tommy.com.
