What size are you? The most common question asked when trying on clothing. For some not always easy to answer when they are not comfortable with their size. Gen -Z kids are changing that, and seem to be embrace inclusiveness, diversity and gender neutrality.
A newcomer to the fashion scene Lovesick, is always making it ok to love your size no matter what. The little sister brand to Torrid, puts their own spin on inclusiveness by offering teen girls size 8 in addition to their size range of 10-26. Lovesick has expanded their fits to offer a wider audience of curvy girls the on-trend fashions they love.
Their new campaign, “LOVE COMES IN ALL SHAPES,” featuring social media phenom and Lovesick brand ambassador Jordyn Woods, and models Barbie Ferreira, Diana Veras and Lulu B. All ranging in sizes from 8 to 18, these “it” girls bring this message of love and inclusivity to life, each representing a different size of Lovesick. All four models are influential role models, pioneering the body positivity movement, inspiring and empowering girls of all shapes and sizes to feel confident.
“Our brand is evolving into an inclusive brand where size doesn’t matter; only fun, young and cool fashion trends for girls is our focus, says Kim Bajrech, Lovesick Vice President & General Merchandising Manager. Lovesick has some of the coolest styles and casual denim mostly under $60. On top of all the incredibly ways they are empowering girls, Lovesick partnered with Plan International’s Because I am a Girl program to reinforce their commitment to young girls globally and promote wellness and self-esteem. Lovesick’s partnership with Because I am a Girl helps educate young women in need in developing countries by providing tuition, school supplies and uniforms with a portion of Lovesick sales.
It is encouraging to find brands with integrity, and interested in their customers on a deeper level. Young girls need a positive influence in their life. A place like this to shop that is all inclusive, creates a fun experience for everyone, where they can find their size and styles that fit. Proving that “Love comes in all sizes”.
