In the latest installment of Dove’s campaigns, they’ve taken on a serious issue: what young teen girls search on body image on the internet. The campaign titled ‘Searching’ is part of Dove’s Self-Esteem Project and aims to shed light on the issues that young girls face.
In the video below, you see the distance between young girls and their parents grow, something that too often happens in real life, making it harder to feel support and crucial self-esteem that girls need at a young age. And it speaks to not only girls needs, but their emotional choices in life. Studies show that most young girls would rather take to the internet than talk to their parents, which often leads to little getting resolved or resorting to behavior that makes them feel fulfilled. The research used surveyed about 30K girls, ages 13-17. It’s videos like this that I’d like to see more often–shedding light on everyday problems that girls go through, so that self-love and body image at a young age isn’t a topic with such stigma.