We previously wrote about the iconic advertisement from lingerie line, Curvy Kate, that featured women of all different races, genders, and sexual orientations because it showed that women regardless of size can be sexy. And hello, so much diversity!
Unfortunately, it has proved to be too much for some Facebook users, as multiple images were flagged as inappropriate and subsequently took down for further investigation. Now of course, these are pictures of models in lingerie, but I can easily name 5 brands who do the exact same thing and were never flagged. Let’s get real, the audience probably things that it’s more appropriate to see those kinds of models promoted instead of curve and transgender models in Curvy Kate’s ads.
Facebook reportedly replied that Curvy Kate’s content “violated Facebook’s Advertising Policy, which states that Facebook does not “allow ads that promote sexual acts, sexual videos and publications (ex: magazines, blogs, Pages), strip clubs, or adult shows.” And since Curvy Kate’s posts were flagged, they were unable to post any content on Facebook until the issue was resolved, making it nearly impossible to continue to promote their brand. Finally yesterday afternoon Cosmopolitan was able to get a quote from them after re-instating Curvy Kate’s account saying, “Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads. This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad.”