Lingerie campaigns can be really tough to look at. Especially the ones from Victoria Secret with every model fitting into sample sizes, and pushed up bras to the highest of heavens, it’s hard to relate to. Fortunately for us, Curvy Kate’s new campaign, #TheNewSexy is just what we needed.

The UK line caters to fuller bust women, proving that lingerie is not just for models and that curvy women love and want to celebrate their bodies with sexy lingerie too. The sites sums up the campaign by adding, “Challenging social ‘norms’, #TheNewSexy calls for women of all shapes, backgrounds and sizes to be represented in the media and looks to redefine how society views the word ‘sexy’. And fun fact–Curvy Kate has never employed a professional model for their campaigns, and instead focuses on using real women that love their products to showcase its beauty.

I wish the world could see that our obsession with perfection is destroying us. I wish the world could see that the images we worship are the ultimate inspiration for so much of our starvation. I wish the world could see that the weight loss we praise above all else teaches girls as young as 5 that their worth lies in the size of their waist. I wish the world could see that the diets, detoxes, pills and promises we're sold every single day poison us – our bodies, our minds, our happiness. I wish the world could see that the holy grail of thinness they've told us all to chase leads some of us to an early grave. That the diets turn into demons so much hungrier than before. That the gnawing need to lose weight makes us lose our minds. That we weigh, and burn, and count, and run until it all turns dark and we've fallen deeper than they ever told us we could. That we were only following the rules that they taught us. I wish the world could see that beauty, health, happiness and worth are about more than body size, and that when they teach us otherwise, they're valuing an image above our lives. I wish the world could see what I see. ????????????????????

A photo posted by Megan Jayne Crabbe ???? (@bodyposipanda) on Jun 16, 2016 at 9:24am PDT

Body positive activist, Megan Jayne Crabbe who is part of the campaign said, “I spent a long time believing that feeling confident or sexy was reserved for people with the ‘perfect’ body, and that the rest of us didn’t deserve it. Modelling for Scantilly after beating years of body insecurities was personally empowering and so much fun. This campaign shows anyone with body image issues that we are ALL worthy of confidence, all sizes, all skin colours, all abilities. It’s exactly the kind of diverse representation we need to help us all see our unique beauty a bit more clearly.”

Megan’s story and the other women in the campaign ring all too familiar with women across the world who have struggled with body confidence. As I found out more about Megan and these woman, all of whom have recovered from diseases and mind sets that have told them that curves are not beautiful, it’s inspiring to see them love their bodies and feel sexy just the way they are.