Lingerie campaigns can be really tough to look at. Especially the ones from Victoria Secret with every model fitting into sample sizes, and pushed up bras to the highest of heavens, it’s hard to relate to. Fortunately for us, Curvy Kate’s new campaign, #TheNewSexy is just what we needed.
The UK line caters to fuller bust women, proving that lingerie is not just for models and that curvy women love and want to celebrate their bodies with sexy lingerie too. The sites sums up the campaign by adding, “Challenging social ‘norms’, #TheNewSexy calls for women of all shapes, backgrounds and sizes to be represented in the media and looks to redefine how society views the word ‘sexy’. And fun fact–Curvy Kate has never employed a professional model for their campaigns, and instead focuses on using real women that love their products to showcase its beauty.
Body positive activist, Megan Jayne Crabbe who is part of the campaign said, “I spent a long time believing that feeling confident or sexy was reserved for people with the ‘perfect’ body, and that the rest of us didn’t deserve it. Modelling for Scantilly after beating years of body insecurities was personally empowering and so much fun. This campaign shows anyone with body image issues that we are ALL worthy of confidence, all sizes, all skin colours, all abilities. It’s exactly the kind of diverse representation we need to help us all see our unique beauty a bit more clearly.”
Megan’s story and the other women in the campaign ring all too familiar with women across the world who have struggled with body confidence. As I found out more about Megan and these woman, all of whom have recovered from diseases and mind sets that have told them that curves are not beautiful, it’s inspiring to see them love their bodies and feel sexy just the way they are.