• 
  • 
  • 
  • 
  • 
  • 
  • Join the riot newsletter
  • Wishlist
RunwayRiot
fashion for all women


  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Our Obsessions!
    • Gift Ideas
  • About Runway Riot
  • Fitness
  • News
  • Beauty/Fashion
  • Designers
  • 
  • 
  • 
  • 
  • 
  • 
Wish
list
  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Designers
    • Gift Ideas
    • Our Obsessions!
    • Guilty Pleasures
  • Beauty/Fashion
  • Fitness
  • Self-care
  • Current Obsessions
  • The Latest
  • Ticketed Fashion Shows Like Made's Bring Fashion to the People
  • WATCH: RunwayRiot Talks to Women on the Street About the Coolest Sun Hats and Scents
  • RunwayRiot Is Hiring a New Writer
  • Stunning Kate Upton Has a Brand New Modeling Contract
Uniqlo is Going for Low-Cost Luxury with Christophe Lemaire
by Kirstyn Scott | June 29, 2016 at 9:00 AM
  • 
  • 
  • 
  • 
  • 

Hey minimalist queen, your Pinterest closet is about to be your closet IRL with the help of Uniqlo. Commence freak out.

Consider Christophe Lemaire your fashion Moses because he is guiding the way to the promised land. Lemaire hails from a background with Hermès, Saint Laurent, and Thierry Mugler (swoon), but his new standing gig is with Japanese prep-pop retailer Uniqlo.

DJ Kitty Cash attends the UNIQLO and LEMAIRE pre-shopping event at UNIQLO on October 1, 2015 in New York City.  (Photo by Cindy Ord/Getty Images for Uniqlo and Lemaire)

(Photo by Cindy Ord/Getty Images for Uniqlo and Lemaire)

His previous line with Uniqlo did so well that they decided to bring him on to continue his own line, Uniqlo U. This is not your typical collab that is going to disappear in a few weeks. This is a Jay-Z + Kanye kind of love; everlasting and spanning the globe. Lemaire is getting his own atelier in Paris for the line where he is dead set on producing clothing that is both fashionable and affordable.

What exactly is Lemaire going for? “Elevated basics, I call them,” said Lemaire. “Our ambition is to fill the gap between what’s fashion and what’s ‘normal.’ How do you make [fashion] super normal but cool and desirable?”

(Photo by Cindy Ord/Getty Images for Uniqlo and Lemaire)

(Photo by Cindy Ord/Getty Images for Uniqlo and Lemaire)

Questions that need answers, Christophe. He also noted that his luxury aesthetic would not be lost.

“Uniqlo is a huge brand with a certain way of working…but, to be honest, I’ve been quite surprised that I haven’t had to make such compromises,” said Lemaire. “They’re both trying to bring simplicity with the best quality. The knitwear at Uniqlo is not that far off from Hermès.”

Chic, luxe, and affordable? We are so ready for this line in October. Watch the throne.

Tags: Fashion, Modeling, Shopping
About the Author

Kirstyn Scott

Connect with me:
  • My website
19 Female Professional Athletes Who Are Changing The Way We Look At Fashion
November 7, 2017 at 3:12 PM
11 Body Confident Trends for Transitional Wear
November 7, 2017 at 3:05 PM
The Power of 11: How to Align With Your True Self
February 14, 2017 at 12:50 PM
The Best Single Statement Shirts to Wear this Valentine’s Day
February 14, 2017 at 8:33 AM
Couples That Workout Together Stay Together
February 14, 2017 at 2:39 AM
RunwayRiot
  • 
  • 
  • 
  • 
  • 
  • 
Sitemap
  • Shop
  • About
  • Contact Us
  • All Stories
Join the riot
© 2023 RunwayRiot, LLC - All Rights Reserved.
  • FAQ
  • Terms
  • Privacy Policy
  • Site Design
  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. LawNewz
  5. Gossip Cop