Cosmopolitan recently reported on a man that tried on his girlfriend’s extra-large sized clothing to prove the double standards that women have to go through when it comes to finding clothes in your correct size. And while this a great social experiment that obviously went viral because of its opposition to sexism, it really got me thinking about why this particular piece went viral when women have been writing, complaining, stressing about clothes sizing for decades.

The problem here is not the guy, who obviously is supporting his girlfriend by calling attention to society’s subtle body shaming tactics, but more so that it took a person of opposite sex, who doesn’t wear the clothing for people to realize that maybe this is a real problem worth talking about. There are an infinite number of experiences that need to be more inclusive to curvy women, and extended sizing has been out of whack since the 1930s.

The disparity between men’s and women’s sizes is a problem, but also still not a phenomenon! For years companies have gotten away with it, and thankfully stores like Old Navy stopped charging more for women’s sizes than men. While all the hype around this viral post is great, women are still going to be dealing with this problem, day in and day out, even after the hype fades. It’s a complex issue, that can’t be solved easily—but it’s one that curvy women should control, not the other way around.