Recently Barbie broke the news that they would be releasing new plastic dolls with curvier bodies for swimsuit season to encourage body positivity. We’re here report that this is false and their new ‘curvy’ Barbie’s still aren’t even close to good enough.
Last month, Mattel released news of more inclusion of different body types, and even with today’s unveiling of Target’s collaboration with Barbie, both still don’t cut. Diversity isn’t cookie cutter–you can’t just put a bunch of plastic dolls in different colors and think that’s good enough. What about size diversity? Gender diversity? Culture diversity?
The opening line of the press release talks about how women dread swimsuit season—an assumption that we already disagree with since we pretty much live for new swimwear lines like Gabifresh and Forever 21’s Denise Bidot line. It sucks to even admit that we live in such a shallow world with tunnel vision that can only see mainstream standards, and only deem women beautiful and acceptable if their thighs don’t touch and if their waist is like a Coca-Cola bottle. Is it too much to ask to even consider for a nanosecond what women in the natural world look like?
Yes, it’s great that Target and Mattel are trying to overhaul what the company has offered in the past couple of years, but pumping up a plastic doll a little from her already unrealistic body mass isn’t exactly an overhaul. These Barbie’s are not a direct reflection of the versatility and beauty that women have—they’re only a small portion of what mainstream corporations think is appropriate and desirable. The Barbie dolls have little to no boobs, absolutely no waist, a little bit of a butt but every single one magically still has a thigh gap.
So now that we thought we would have this life-changing curvy doll and we don’t, we can’t really say that we’re surprised or disappointed anymore. At this point it’s blatantly obvious that the small group of minds who thought this was a good idea still don’t get the point.