We definitely aren’t live tweeting our “excitement” over the fact that Valentine’s Day is a mere ten days away, but this body positive lingerie campaign for Target Australia is making the thought of the holiday more bearable.
When it comes to creating a campaign that’s steamy and inclusive, Target Australia deserves some sort of celebratory cake. Not only are they clapping back at the dumb idea that only slim women look sexy in underthings, but they’re also defying notions that only YOUNG, slim women should be in lingerie (we see you, hot mature model on the end).
This photo has soft stomachs galore, which is like Visine to itchy eyes, especially when lingerie mega retailer Victoria’s Secret still hasn’t caught on to the fact that there’s more than one way to look sexy.
A photo posted by Margaret Macpherson (@margaretmacpherson) on
Cheers, Target Australia, for winning us over with another inclusive campaign. We’ll definitely be sending you a box of Russell Stover’s this year.