The way it works online is True & Co’s online shop lets customers enter in a ton of data about their boobage and then True & Co winnows down the options. Their fit quiz worked like a dream for some, myself included, but not so hot for others. This site sells enough bras that you could make a little chest-themed flip book, but based on their site’s pictured sizes, it seems like they currently only offer bralettes up to a 36E cup.
So now they’re giving people actual bra trucks where they can try bras on. They’re calling them Try-on Trucks, because shopping for your boobs from the comfort of your own home doesn’t always mean you’ll nail the fit. You know what, computer machine? YOU DON’T KNOW ME. At least they offer free shipping both ways. Are you excited that mobile bra fittings are happening in the streets? Are these trucks blessedly glorious or too weird for your morning commute?
The trucks will be stationed in Arizona, Texas, Chicago, Washington, D.C., New Jersey, New York, Connecticut and Boston, and it’s a lovely gesture for boobs everywhere. To discuss: is free nipple in a truck really a free nipple? We report, you decide.