• 
  • 
  • 
  • 
  • 
  • 
  • Join the riot newsletter
  • Wishlist
RunwayRiot
fashion for all women


  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Our Obsessions!
    • Gift Ideas
  • About Runway Riot
  • Fitness
  • News
  • Beauty/Fashion
  • Designers
  • 
  • 
  • 
  • 
  • 
  • 
Wish
list
  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Designers
    • Gift Ideas
    • Our Obsessions!
    • Guilty Pleasures
  • Beauty/Fashion
  • Fitness
  • Self-care
  • Current Obsessions
  • The Latest
  • Brightly Colorful Bras to Cure Your Winter Blues
  • A Petition Demands Magazines Tell Us They're Photoshopping Models
  • Ilana Glazer Says Joking About Her Boobs is Empowering
  • Gary Janetti Jokes That Barbie Is Helping Moms Inform Daughters They're 'Fat'
Now You Can See if True & Co’s Bras Truly Fit at a Mobile Truck Near You
by Ashley Hoffman | February 4, 2016 at 1:12 PM
  • 
  • 
  • 
  • 
  • 

In the fitting all kinds of boobs game, True & Co was an online retailer that stood out, but now they’re going to let you try on bras in public, kinda, WWD reports.

The way it works online is True & Co’s online shop lets customers enter in a ton of data about their boobage and then True & Co winnows down the options. Their fit quiz worked like a dream for some, myself included, but not so hot for others. This site sells enough bras that you could make a little chest-themed flip book, but based on their site’s pictured sizes, it seems like they currently only offer bralettes up to a 36E cup.

So now they’re giving people actual bra trucks where they can try bras on. They’re calling them Try-on Trucks, because shopping for your boobs from the comfort of your own home doesn’t always mean you’ll nail the fit. You know what, computer machine? YOU DON’T KNOW ME. At least they offer free shipping both ways. Are you excited that mobile bra fittings are happening in the streets? Are these trucks blessedly glorious or too weird for your morning commute?

The trucks will be stationed in Arizona, Texas, Chicago, Washington, D.C., New Jersey, New York, Connecticut and Boston, and it’s a lovely gesture for boobs everywhere. To discuss: is free nipple in a truck really a free nipple? We report, you decide.

Their bras are hitting the streets now. Image courtesy of True and Co.

Their bras are hitting the streets now. Image courtesy of True and Co.

[WWD]

Related Links:
Rachel Bloom Says She Had to Wear Layers of Spanx and a Corset to Fit Into This Dress
People Are Protesting Awful Breast Augmentation Ads With ‘Love Yourself’ Stickers

About the Author

Ashley Hoffman

Connect with me:
  • My website
19 Female Professional Athletes Who Are Changing The Way We Look At Fashion
November 7, 2017 at 3:12 PM
11 Body Confident Trends for Transitional Wear
November 7, 2017 at 3:05 PM
The Power of 11: How to Align With Your True Self
February 14, 2017 at 12:50 PM
The Best Single Statement Shirts to Wear this Valentine’s Day
February 14, 2017 at 8:33 AM
Couples That Workout Together Stay Together
February 14, 2017 at 2:39 AM
RunwayRiot
  • 
  • 
  • 
  • 
  • 
  • 
Sitemap
  • Shop
  • About
  • Contact Us
  • All Stories
Join the riot
© 2023 RunwayRiot, LLC - All Rights Reserved.
  • FAQ
  • Terms
  • Privacy Policy
  • Site Design
  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. LawNewz
  5. Gossip Cop