Yeah, you read that right, and you’re probably just as confused as we are. Prends-Moi is this little potion dreamed up by the French (obviously) manufacturer Velds. They say that the light, fruity and floral fragrance with hints of lilac, mandarin, ylang ylang and bergamot “helps to compensate for bad habits [such as] snacking.”
The name of the perfume translates to “take me,” which we assume implies “away from the fridge.”
Still confused how a few puffs of some fancy stuff could stop you from a midnight fridge raid? Joyce Musy, the creator of the fragrance, said, “Prends-Moi sends pleasure messages through the neurotransmitters to the hippocampus, the ‘odour brain’, which triggers the immediate sensation of well-being, a reduction in stress and an increase in contentment, reducing the need to overeat and the scent’s slimming action is activated.” You can’t argue with someone who casually throws ‘hippocampus’ into the mix, we guess.
What a time to be alive, folks.
If smelling like a French woman and not snacking sounds like something right up your alley, hop in line with the other SIX THOUSAND PEOPLE who are waiting to spritz their wrists.