• 
  • 
  • 
  • 
  • 
  • 
  • Join the riot newsletter
  • Wishlist
RunwayRiot
fashion for all women


  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Our Obsessions!
    • Gift Ideas
  • About Runway Riot
  • Fitness
  • News
  • Beauty/Fashion
  • Designers
  • 
  • 
  • 
  • 
  • 
  • 
Wish
list
  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Designers
    • Gift Ideas
    • Our Obsessions!
    • Guilty Pleasures
  • Beauty/Fashion
  • Fitness
  • Self-care
  • Current Obsessions
  • The Latest
  • The Sexy #BeBodyAware Campaign Features Different Sizes Together For a Change
  • Watch: RunwayRiot's Iskra Lawrence on Why the 'Plus-Size' Label Is Outdated
  • This Awesome Valentine's Day Campaign for Target Australia Is Inclusive and Sexy
  • Watch: RunwayRiot's Iskra Lawrence on Why the 'Plus-Size' Label Is Outdated
SmartGlamour Breaks the Outdated ‘Hide Your Arms’ Rule
by Ashley Hoffman | January 12, 2016 at 5:00 PM
  • 
  • 
  • 
  • 
  • 

SmartGlamour has wisely launched a swanky new body diverse campaign featuring nine women called #I’mFlattered.

Just like H&M, and others before them, they are highlighting trailblazers who break the “fashion rules” no one gives a fraction of a hoot about. This new campaign features different kinds of body types in stuff people strongly advise the curvier ladies among us not to wear. (We heard somewhere horizontal stripes make you burst into flames unless you have an innie belly button, but we’re too scared to try it, so we couldn’t tell you if it’s true.) All the women in this campaign are holding signs with super cool fashion advice that shames bodies — think Hester Prynne, but with some non-thought about sparkly stuff.

Peep some of the photos below, and FYI: SmartGlamour is that size-inclusive brand that bangs out really brightly colorful custom things with a DIY vibe. We like that the brand shows looks in the same steeze at different sizes.

Has anyone ever told you something looked SO flattering on you because it magically made you look “different”? Are they still alive? Let us know.

Actually your beauty standards are not my problem.

Actually your beauty standards are not my problem.

CBF to care what you think about shininess though.

CBF to care what you think about shininess though.

Related Links:
Beyoncé Could Be Pregnant, But She’s Probably Just Cold
WATCH: These Brands Still Charge More for Larger Sizes, Like $68 More

About the Author

Ashley Hoffman

Connect with me:
  • My website
I Want That!
Dior
Lip Sugar Scrub Sweet Exfoliating Balm
Buy Me + Wishlist
$33.00
Natori
Jolie Underwire Demi Bra
Buy Me + Wishlist
$140.00
Free People
The Soul Serene Top
Buy Me + Wishlist
$128.00
ASOS Curve
Wrap Front Romper with Long Sleeves
You Know You Want Me! + Wishlist
$34.00
STATE Bags
Downtown Mini Kane Canvas Backpack - Metallic
Buy Me + Wishlist
$55.00
Charlotte Tilbury
'Hot Lips' Lipstick
You Know You Want Me! + Wishlist
$32.00
Tessora
Cut Out Lace Maxi Dress
Shop now + Wishlist
$231.00
Sachajuan
Ocean Mist
Buy Me + Wishlist
$31.00
ENGLISH FACTORY
English Factory V Neck Sweater - Heather Grey
Shop now + Wishlist
$81.27
Gap
Gap Women Softspun Dolman Sleeve Hi Lo Tee Size L - New heather grey
Shop now + Wishlist
$44.95
Sangria
Colorblock Jumpsuit (Plus Size)
Buy Me + Wishlist
$88.00
Gucci
'Brixton' Loafer
Buy Me + Wishlist
$630.00
19 Female Professional Athletes Who Are Changing The Way We Look At Fashion
November 7, 2017 at 3:12 PM
11 Body Confident Trends for Transitional Wear
November 7, 2017 at 3:05 PM
The Power of 11: How to Align With Your True Self
February 14, 2017 at 12:50 PM
The Best Single Statement Shirts to Wear this Valentine’s Day
February 14, 2017 at 8:33 AM
Couples That Workout Together Stay Together
February 14, 2017 at 2:39 AM
RunwayRiot
  • 
  • 
  • 
  • 
  • 
  • 
Sitemap
  • Shop
  • About
  • Contact Us
  • All Stories
Join the riot
© 2022 RunwayRiot, LLC - All Rights Reserved.
  • FAQ
  • Terms
  • Privacy Policy
  • Site Design
  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. LawNewz
  5. Gossip Cop