The approach of the holidays usually signals brands to bundle their models up, but of course when we’re talking about American Apparel before their major image shift, things got, well, weird.
They’re all sultry baby-faced models lying around in basements and vans with a strong allergy to bottoms. We’re talking skeevy on par with the type of pictures police might shudder at when they find them in Taken: A Christmas Tale. These ads have elicited complaints, bans, and increased interest in where the sam hill the “apparel” is.
For those of you who might enjoy revisiting American Apparel ads during the holiday season more than the comfort of a soothing cup of hot cocoa, here’s a timeline of the ten most inappropriate American Apparel holiday ads.
2. December 2007
Season’s greetings, from this crotch. We’ll just link this one (NSFW).