Topshop wants you to lurk under the mistletoe like a supermodel this holiday season… but their campaign is straight-size as usual. For their new holiday campaign, the brand has drafted eight models with impressive resumes that include work for some high street favorites like Prada, Saint Laurent, and being a Hadid sister. These are the women “leading a new supermodel generation,” they tell us. The one thing obviously missing from this troupe of models that clearly didn’t slip by us: size diversity.
If these are the models who are leading a new supermodel generation, then let’s all take a moment of silence for the fashion industry. Or let’s scream a little louder because Topshop obviously has their Britpop blasting a little too loudly and can’t hear our cries for different body types. Sure, the eight Topshop picks are inarguably babely and worthy of their spots, but models like Ashley Graham, Denise Bidot, and Brittnee Blair are the kinds of models that women want to see in this new generation.
We realize Topshop isn’t gifting their leather and sequin frocks to women of larger sizes this Christmas, but their clothes do run up to a size 12, so would it have harmed them to feature a model who perhaps couldn’t fit into a sample size? We’re guessing it probably would have even benefited their sales this holiday season to have a model representing the majority of us.
We get that Imaan Hammam being the face of Givenchy by age 18 is pretty high-five worthy, but it would have been better to spread the holiday cheer and feature models who deviate from the standard model body type as a leader of this new generation of models. Maybe next year.