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Are you sick and tired of seeing the same fit and sleek bodies in your average gym ad? Well, you are not alone! Blink Fitness recently launched a new ad campaign to address this same issue and encourage REAL Members, NOT Models.  The campaign features 16 of Blink’s very own gym members–not models. Blink hopes to […]

Written By : Denise Del Russo We’re all guilty!  At one time or another we’ve been too tired to take off our makeup and wind up just going to sleep. But is sleeping with makeup on really that bad? Yes, yes it is. And I’ll tell you three reasons why. 1.Wrinkles At night, our skin, […]

January 18, 2017 at 10:00 AM

They say that we have a tendency to change our hair when we’re desperate for a change or when something super stressful happens – like a breakup. I concur. I’ve sported so many different hairstyles and hair colors that I’ve lost count. Life gets too stressful? I run to my hairdresser. New Year? New hair! […]

YouTube is our new go-to for what to watch late night, weekends or in our cab stuck in traffic. There has lately been an influx of beauty gurus and fashion lookbooks to lose ourselves in. It is like a deep dark hole that sucks you in, 20 videos later, and 3 hours have passed and […]

If you haven’t noticed already this winter, everything is oversized from scarves to denim. I have never been the one to wear anything two sizes (if not more) bigger. I stay away usually because it typically will overwhelm the body. Yet, here I find myself loving the super oversized chunky knit sweaters. I admittedly gave […]

January 17, 2017 at 8:06 AM

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will […]

January 16, 2017 at 10:00 AM

The longer the lashes the better. False lashes are the latest must have accessory. From super long and luscious to winged out on just the edges they are a must have. Not only are they super glam, they will seriously change your look. Long lashes open the eyes and instantly give them a lift. Jenna […]

January 16, 2017 at 8:06 AM

  Artist and fashion designer Polet Guzman is on a mission to design pieces that empower women by giving them the opportunity to express themselves through wearable art with her brand, MUZA . She believes that all women should feel sexy and beautiful no matter the size so she started the blog series In bed with, a […]

January 15, 2017 at 8:44 AM

Written by Morgan Ruth McTiernan 2016 witnessed the dawning of a new era of beauty where the shift behind it is acceptance. That is, accepting everyone has differing perceptions of beauty. Movements and projects helmed by body positivity activists and both curve and straight sized models are calling for change. This is happening all over the […]

It’s time for me to be brutally honest. As much as I hate to admit it (and I hate even more to tell people), I suffer from scalp psoriasis. Being a part-time model with full-time NYC hustle, I’m sure you can imagine how this cramps my style to say the very least. I’m always wondering […]

January 14, 2017 at 10:00 AM

Finding new cool fashion brands is my thing. When I started my boutique in 2004 that was a major focus for me. They needed to be fresh and stylish. Over the years I have continued to discover designers to support. Three brands I recently came across are Dyspnea, Hot-as-Hell and Milin. An Australian designer Dyspnea, is […]

When I had my clothing line I was inspired by modern women. I called them the Modern Day Warrior Princesses. To me, that means today’s girl. She is the definition of a modern woman and as such is: Confident Dynamic Humane Compassionate Unstoppable Unlike the generation of our mothers, grandmothers and the women before them, […]

January 13, 2017 at 10:41 AM

So I have been seeing these uneven hem jeans for months. It started heavy around fashion week in September. Even spotted a girl at Paris Fashion Week in a pair of bright yellow boots and the uneven hem denim. There has been a flood of these photos ever since. In my more youthful years, I […]

Start the new year with a female friendly Instagram feed. Support your local girl gang, find a community and surround yourself with the girl bosses, feminist, creative and lady loving women who are breaking the status quo by making all of us feel beautiful, powerful, sexy and in control.  Update and curate that IG feed and add these. Here […]

Do you ever find yourself looking for savings and coupons almost as much as you’re looking to score the hottest fashions? Lucky for us ladies, we live in a tech-savvy world where there’s new discount shopping apps at every turn! Now you don’t have to scour the sale racks to find deals, you just have […]

January 12, 2017 at 10:00 AM

Sephora believes, “you have what it takes to design the future of beauty.”  The one year old Sephora Accelerate program, which provides support and mentorship to female entrepreneurs is expanding with an open application process in sustainability and technology. “Sephora Accelerate is dedicated to building a community of innovative female founders in beauty. The months-long […]

People have a tendency to say that in order to love others properly, you need to love yourself first. That concept blew my mind, because I didn’t understand it at all. It also didn’t help that I was a bit of a cynic. Not that I wanted to be, but I’ve been burnt so many […]

January 11, 2017 at 10:05 AM

Written By : Jessica Schirripa Recent headlines regarding celebrities and politics define social hypocrisy. My biggest issue has nothing to do with being anti-trump/pro-streep or vice verse, it’s that we live in a culture which encourages individuals to have a voice, the right to personal opinion, and be brave enough to stand up and share it, […]

January 11, 2017 at 8:03 AM

What female doesn’t love to take care of their skin? There is a vast marketplace out there for skin care products, and we eat it up. We love to have soft, supple skin and if we can smell good while rocking good skin, it’s even better! Unfortunately, in a lot of those lovely purple and […]

An Introduction to the Behind the Seams Interview Series… The fashion industry is no doubt glamorous – from the catwalks to the apparel that graces the glossy pages of magazines to the well-dressed bodies of Hollywood’s finest – but in my opinion, the stories about what must happen in order to get to those moments is much […]

Written By : Harper Spero In high school, when I babysat, I saved all of my money to buy the newest MAC Cosmetics eye shadow. On Saturday afternoons, my friends and I’d take the Third Avenue bus up to Bloomingdales on 59th Street and scope out the latest colors – Sketch, Swish, Tilt and Silver Ring. […]

I’ve been following Bebe Rexha for a while now. She is one of those artist that just catches your attenti0n. Most people don’t know she has been making music for years, for top artist like Eminem and RiRi’s  “The Monster” and David Guetta‘s “Hey Mama” . I remember way back when I first saw a Britney […]

The Golden Globes are not only a time to root for your favorite actor or actress but let’s face it it’s a great opportunity to check out some of the red carpet style and bodies too!  So many talented and fit actors embrace their bodies by flaunting what they have no matter what their size […]

Plans are in motion for celebs and designers as 2017 kicks off. They are obsessed with New Years Resolutions and are ready to make them a reality. WWD surveyed some of our favorite stars like Sienna Miller and designer’s like Zac Posen to see what they will be up to over the next few months. From […]

January 9, 2017 at 8:00 AM

As I pack for my upcoming birthday trip to London (and this trip is a bit of a sensitive subject, as my last few birthdays have been sent spectacularly sideways by the boyfriend of the particular moment) I am absentmindedly scrolling through my closet while re-living past birthdays.  Scrolling through my favorite pieces it occurs […]

Let’s talk about the “art of dressing up” a.k.a “personal style” and its cathartic properties, because fashion is so much more than acquisition of material goods and inclination to show off one’s societal status. It’s so, so, so much more than that. If anything – it’s definitely a therapeutic vehicle of self-expression and an art […]

January 7, 2017 at 8:10 AM

What size are you? The most common question asked when trying on clothing. For some not always easy to answer when they are not comfortable with their size.  Gen -Z kids are changing that, and seem to be embrace inclusiveness, diversity and gender neutrality. A newcomer to the fashion scene Lovesick, is always making it ok […]

Let the games begin! It is officially award season with the Golden Globes kicking it off this weekend. Celebs have already started their beauty prep to look totally glam on the red carpet this weekend. As a long time tv style expert I have all the insider secrets to how they are getting ready. It’ starts with […]

January 6, 2017 at 9:00 AM

According to the Chinese New Year this is the year of the Rooster.  It is 10th in the Chinese Zodiac. If you were born in January or February you can use this tool to find out if you are a Rooster. Although not fun to hear,  people in their zodiac year are believed to offend Tai […]

Long gone are the days when women try to hide their curves and starve themselves to get rid of what they were naturally blessed with.  When Ashley Graham graced the cover of Sports Illustrated as the first ‘plus-size’ model it was evident that times have changed.  Additionally with celebrities like Jennifer Lopez, Beyonce and Demi […]

Defined as a group of mental, physical, and spiritual practices; yoga is an excellent way to calm and clear your mind. Yoga can help you strengthen and tone your muscles, and can help keep your body loose and flexible. As a result, there is a “mind-body-spirit” connection that is often developed within this practice. Nowadays, […]

January 5, 2017 at 8:02 AM

If you’re a self-identified fashionista who keeps up with all of the latest trends, or you embrace individuality and march to the beat of your own drum, chances are that you have a few statement pieces in your wardrobe that you can’t live without. From the cute dress you got when you traveled last summer […]

In today’s world, there are about a thousand different paths a woman can take to reveal her inner beauty. With society continually setting high standards of beauty for us all, this can often give companies and industries the freedom to capitalize upon our insecurities as a means of making money. But with so many commercials, […]

January 2, 2017 at 8:20 AM

Some styles we just can’t get enough of and only had a taste of in 2016. As the new year rolls in we can’t help but crave these 7 trends to wear in 2017. If you didn’t get your hands on them yet, now is the time. 1. More Velvet Please – It’s so 90’s […]

January 1, 2017 at 8:00 AM

Drake said it best in his song Over. It may at first sound selfish, but it is the essence of more love and happiness in your life and the world. “Do you boo” in all your glory. Wear what you feel incredible in. Get fit for your health. Go live big. Cliche as it may […]

As E! Online reported this summer, Amy Schumer recently spoke about how she was given a trainer in preparation for her role in Trainwreck. That trainer provided her with a diet plan that she was not too excited about. Though Amy lost a few pounds, it doesn’t seem she ever really wanted to. Amy has […]