Refinery29 is changing the status quo in the Fashion Industry with the 67 Percent Project by breaking the plus-size woman out of the niche and into the mainstream. During the launch week, 67% of the m0dels used on their site, newsletter and social media channels where plus-size. To make this happen, they have joined forces with brands like Aerie and Lane Bryant. They have also been working on shooting stock photography and redesigning illustrations to more accurately reflect the women who make up the majority of the country. The stock images will be available through Getty Images to other outlets that wish to join the movement and close the representation gap.
“Meet the invisible majority. Most American women are plus-size, but they make up less than 2% of the images we see. We want to change that.”
It has been a challenging journey in starting the conversation and putting plus size woman on the front. So, how can we all make a difference? By joining forces and demanding the media to feature women of all sizes, from all races and backgrounds, with equal representation. Use the hashtag #SeeThe67 on your social channels and show the media how you want it to be inclusive.
[About the word “plus-size”], you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange.
– Melissa McCarthy