Sephora is a magical place, but their brands are not necessarily the be all end all for what is totally fabulous for your face. If you haven’t heard of Gold Label Cosmetics, you’re going to want to put them on your list because mmmmohmygosh.

😍😍😍 #Repost @indigobeaux – ” #privatejests by @goldlabelcosmetics is our go to lipstick.💄💋We were so happy to feature them in our August box.This creamy formula leaves your lips moisturizer and hydrated.💙✨ To get amazing products like these, sign up for the September box at indigobeaux.com” . . . #mattelipstick #lipstick #lippies #lipstickjunkie #makeup #Lips #makeup #linkinbio #Matte #LipstickJunkie #MUA #SexyLips #LipLove #SelfieLips #LipGloss #LipstickSale #lipsticks #tagafriend #lipstickaddict #lipsticklover #slave2beauty #liquidlipstick #mua #makeupmafia #makeupmurah #melanin #swatches #blackownedbusiness

A photo posted by Gold Label Cosmetics (@goldlabelcosmetics) on Sep 12, 2016 at 8:21am PDT

This brand may be small, but it is super mighty. When I say that I brought a group of friends to try some on who could wear foundations in the range of cloud to ebony and everyone found a color they liked, I am not lying.  

There are two current lip products in their arsenal. The lipstick is ultra moisturizing, and the color is thick. No need to apply 45 times, and the staying power is pretty legit. You will see it on a straw, but it will also keep on your face. And at $14, it might make me give up NARS. It MIGHT.

Join our Beauty Insider Program 💄💄 Earning money as #goldlabelcosmetics beauty is as easy as.. . . 1. Click the link in our bio and sign up on the GLC Beauty Insider program page. . . 2. Use generated code to share with friends, family, and social media. They will receive 15% off their purchase. . . 3. Receive 10% commission of every sale, paid every month. Gain access to dashboard that shows your earnings! . . *Before you join, please read our Terms and Conditions. By signing up, we assume you have read and agree to said terms and conditions*

A photo posted by Gold Label Cosmetics (@goldlabelcosmetics) on Sep 1, 2016 at 10:37am PDT

The matte lip pens are $20 each, and are massively cool. You’ll need to click to get the color to come through the applicator, but it will easily glide on for a smooth application. After a few minutes, you’ll feel that glossiness die down, and the color on your lips because a smooth matte that is not going anywhere.

Note to Self: It’s OK to standout! ✨✨✨ Just as long as your rocking one of the luxurious long-lasting colors in our Matte Lip Pen Collection 💄💄💄 Available Now, click the link in our bio to shop directly!! . . . . . #mattelipstick #lipstick #lippies #lipstickjunkie #makeup ##lipstick #Lips #makeup #linkinbio #mattelipstick #Matte #LipstickJunkie #MUA #SexyLips #LipLove #SelfieLips #LipGloss #LipstickSale #lipsticks #lipstickaddict #lipsticklover #slave2beauty #liquidlipstick #mua #makeupmafia #makeupmurah #melanin #swatches #blackownedbusiness

A photo posted by Gold Label Cosmetics (@goldlabelcosmetics) on Aug 23, 2016 at 1:30pm PDT

For the small range that they have, the brand made sure to find a color that would appease and look beautiful on everyone. So, as you’re looking for that new fall shade, check out Thanks, Malbec, Dark Children, Nairobi, and the other fantastic offerings from Gold Label.

Needless to say, I’m 100% obsessed.