I’m not really understanding what is going on at these mass retailers like ASOS and Boohoo–they know curvy women shop there frequently, and often depend on the retailers to get cute, trendy clothing at affordable pricing. And because of that, they also know that curve women are going to notice if they are selling the same prices cheaper in smaller sizes, or in this case, using a size 12 model when their curve line starts at a size 16. Bad move.
Needless to say, people were not happy. It’s kind of a slap in the face when brands want your money and your support but want their brand to look a certain way aesthetically and still prefer to use a model that mis-represents the curve sizing selection. Blogger Meagan Kerr added:’Wow, is this seriously a model for BoohooPlus? Maybe that’s why the size 24 skirt I got was too small for even my size 18 friend. There are so many awesome plus models they can use.’ And it’s true–there are SO MANY models they could have used, and so many different kinds of body types they could show on the clothing because they have the funds to do so. But apparently and sadly, that’s not a priority for them.