Have you ever purchased something because of how it looked? Maybe you do it subconsciously.

Product packaging can really be a reason as to whether or not you purchase something.

Mr. Bubble is releasing a new line of bath products, which apparently has the same scent everyone’s used to, but it’s packaged and geared toward adults instead of kids.

You remember what Mr. Bubble looks like, right?

Thanks to all my #bubblinfun friends for helping make my Bubble Bath America’s favorite! With its classic bubblegum scent and the power to make the biggest bath-time bubbles, getting clean is almost as much fun as getting dirty. Show us your tub full of bubbles for a chance to win some more bath-time goodies! #mrbubble, #tubtime #bathtime #bubbles #bubblebath

A photo posted by Mr. Bubble (@mrbubbleofficial) on Aug 8, 2016 at 3:28pm PDT

He’s a smiley pink guy. Now, the new line of Mr. Bubble products have a vintage feel with a sophisticated look.

Pamper your pretty little self with our new line of Luxe by Mr. Bubble bath products. From Bubbletini Bath Bombs to All Buttered Up Body Butter, your bath time will become the ultimate “me time.” Relive your nostalgia for that classic, oh-so-sweet bubble gum Mr. Bubble scent – or indulge in two brand new scents. Watch for the new bathtime products at @Ulta stores and online at Ulta.com in August! #mrbubble #metime #luxe #pamperyourself

A photo posted by Mr. Bubble (@mrbubbleofficial) on Jul 21, 2016 at 11:24am PDT

With the product packaging redesign, it looks like female adults are the brand’s target audience for this new line.

So do you think more women would buy these products compared to something from their original packaging? Probably. Why? Because the original packaging is geared toward kids. Plus, if these products are items you plan to store in your bathroom in plain sight for your guests to see, it’s nicer to see this new packaging than a kiddie hot pink smiley bubble man.

But all in all, a bubble bath is a bubble bath. It’s fun for people of all ages. I mean let’s be real for a second: If the formula’s the same, I’m going to buy the cheaper one no matter what it looks like.