• 
  • 
  • 
  • 
  • 
  • 
  • Join the riot newsletter
  • Wishlist
RunwayRiot
fashion for all women


  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Our Obsessions!
    • Gift Ideas
  • About Runway Riot
  • Fitness
  • News
  • Beauty/Fashion
  • Designers
  • 
  • 
  • 
  • 
  • 
  • 
Wish
list
  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Designers
    • Gift Ideas
    • Our Obsessions!
    • Guilty Pleasures
  • Beauty/Fashion
  • Fitness
  • Self-care
  • Current Obsessions
  • The Latest
  • Everyday Style
  • Denim Squared
  • Fashion School: In Praise of Tina Turner’s Ferocious Style
  • Fashion School: In Praise of Tina Turner's Ferocious Style
“How We Do Denim” Does Denim Right. Finally.
by Lindsay Peoples | August 10, 2016 at 9:30 AM
  • 
  • 
  • 
  • 
  • 

In the past couple weeks, I’ve reported a lot about about brands like ASOS and Boohoo coming under fire for their lack of consideration for body diversity when it comes to the curve community. But brands like Fashion to Figure are trying to change that conversation, and show women that there isn’t just one curve body type that should be praised.

In their new denim campaign, ‘How We Do Denim’, that features influencers like Sarah Rae Vargas, Francis Dive, Essie Golden, Denise Mercedes and Nicole Simone. Though we have yet to try a pair for ourselves, we’ve heard that they have that perfect balance of stretch and sturdy fit, and at an affordable price.

HOW I DO DENIM. "I think jeans are an essential more than a fad, and there’s a perfect pair for everyone it’s just finding the right style that suits them." @youmenfashion #FTFDenim #linkinbio

A photo posted by Fashion to Figure (@ftfsnaps) on Aug 8, 2016 at 10:04am PDT

 

Michael Kaplan, Co-Founder and CEO of Fashion to Figure said in a press statement, “At FTF, we believe fashion is a state of mind, not a size range. Our goal is to create great fitting fashion items at terrific value for the woman whose desire is to feel confident through amazing style. Denim is the fastest growing item in the plus market and it’s also a fall essential. This campaign shows off how girls ‘in the know’ select and style denim. Fashion, fit, quality and price is a winning combination and we’ve definitely achieved that with this collection.” Excited to try them, and excited to see a brand understand that offering a range of fits for curvy women isn’t just a trend but a necessity.

 

Tags: Denim, Fashion, Style
About the Author

Lindsay Peoples

Connect with me:
  • My website
I Want That!
Yves Saint Laurent
'Scandal - La Laque Couture' Nail Lacquer (Limited Edition)
You Know You Want Me! + Wishlist
$28.00
Michael Kors
Small Yasmeen Metallic Genuine Snakeskin Clutch
You Know You Want Me! + Wishlist
$990.00
Mac
MAC Prep + Prime Yuzu Essential Oils
Buy Me + Wishlist
$27.00
Quay Australia
Stop & Stare 58mm Square Sunglasses
Buy Me + Wishlist
$60.00
FOREVER21
Banded Wool Fedora
Shop now + Wishlist
$22.90
Steven by Steve Madden
Embroidered Clutch
You Know You Want Me! + Wishlist
$75.00
Alo Yoga
Alo Motion Yoga Legging - White Arches White - L
Mine! + Wishlist
$110.00
Paige Denim
Paige Denim Womens Verdugo Ankle Jean | Black Fog Leather Ankle | Size 31
Want Now + Wishlist
$219.00
Topshop
Embroidered Pompom Jeans
You Know You Want Me! + Wishlist
$95.00
Missguided
Active Plum Cut Out Yoga Top
Shop now + Wishlist
$21.60
MARKUS LUPFER
Markus Lupfer - Flamingo Sequin-embellished Merino Wool Sweater - Charcoal
Shop now + Wishlist
$370.00
Flora Nikrooz
Fou Fou Romper
You Know You Want Me! + Wishlist
$88.00
19 Female Professional Athletes Who Are Changing The Way We Look At Fashion
November 7, 2017 at 3:12 PM
11 Body Confident Trends for Transitional Wear
November 7, 2017 at 3:05 PM
The Power of 11: How to Align With Your True Self
February 14, 2017 at 12:50 PM
The Best Single Statement Shirts to Wear this Valentine’s Day
February 14, 2017 at 8:33 AM
Couples That Workout Together Stay Together
February 14, 2017 at 2:39 AM
RunwayRiot
  • 
  • 
  • 
  • 
  • 
  • 
Sitemap
  • Shop
  • About
  • Contact Us
  • All Stories
Join the riot
© 2021 RunwayRiot, LLC - All Rights Reserved.
  • FAQ
  • Terms
  • Privacy Policy
  • Site Design
  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. LawNewz
  5. Gossip Cop