Finally! Magazines have found a way to do something right and that will help women instead of putting them down. Women’s Health Magazine has decided to forego the phrase “bikini body ready.” According to The Los Angeles Times, they are banning the “outdated” term from its cover.
The phrase has continuously promoted that women should look a certain way and that they are unfit to go to a beach unless they fit into a certain size. It’s what’s caused women to wait decades to wear a bikini and feel good about themselves showing off their curves in the sand.
They’ve also decided to ban the phrase “drop two sizes,” and similar language from the cover. Women’s Health Editor in Chief Amy Keller Laird commented, “We wanted to make sure we were staying modern and check ourselves. It’s not only about, ‘I have to be a certain size.’ We really want to promote health and wellness, not anxiety and issues.”
It’s a relief that beach body ready ads have been moved London and that Women’s Health Magazine here in the states has made a change, but there’s still so much to be done.