Coco Rocha recently took her place in modeling to the next level, and is now Brand Director and a major stakeholder in Nomad Mgmt Modeling Agency. It’s a smart move for Coco, as Nomad Mgmt founder, Damon Rutland was the one who discovered her way back when she was only fourteen years old. According to WWD, Coco’s role will “serve as a brand director and provide mentorship and career guidance.”
Major news in today's @WWD!! I’m so proud to announce that not only am I now represented as a model by @NOMADMGMT but I’ve taken a management and ownership stake in the company! In my role at NOMAD I’ll help guide the agency as we adapt to the ever-changing face of fashion and technology and I’ll also be available on a personal level as a mentor for all of our models, something I’ve done unofficially for many years now. As we build our roster of talent I’ll be heavily involved in scouting new talent and thinking outside the box on who a model can be in 2016! After 14 years of modeling and having seen what does and doesn’t work I’m thrilled to come together with a group of managers that I’ve personally admired and respected for many years to establish NOMAD as the type of agency we feel the industry is missing right now. Personal attention, guidance and strategy by managers with real world experience in the global fashion markets will be our hallmark. So excited to begin… #nomadmgmt
Coco herself has been modeling for over 14 years now, and could actually make a change at Nomad and in the industry as a whole since she has been a positive voice in body diversity. Even in an interview back in 2010 in Huffington Post when she talked about being a size 4 and not small enough for high fashion runways, she always brought a sense of honesty and a much-needed wake up call to how far gone the industry has taken body standards demands too far. In the interview she specifically pointed out fashion’s obsession with young girls going to extreme lengths to stay thin saying, ” If I want a hamburger, I’m going to have one. No 21-year-old should be worrying about whether she fits a sample size…A lot of people don’t take into account the vulnerability of these young girls…they are children. Point closed.” Here’s hoping that Nomad will add curve model to its roster, and that Coco will continue to be outspoken for models of all sizes.