• 
  • 
  • 
  • 
  • 
  • 
  • Join the riot newsletter
  • Wishlist
RunwayRiot
fashion for all women


  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Our Obsessions!
    • Gift Ideas
  • About Runway Riot
  • Fitness
  • News
  • Beauty/Fashion
  • Designers
  • 
  • 
  • 
  • 
  • 
  • 
Wish
list
  • Shop
    • Clothing
    • Accessories
    • Beauty
    • Editor’s Closet
    • Designers
    • Gift Ideas
    • Our Obsessions!
    • Guilty Pleasures
  • Beauty/Fashion
  • Fitness
  • Self-care
  • Current Obsessions
  • The Latest
  • Serena Williams: Proof There's No Room for Body Shaming in Sports
  • The Woman of the ESPN Body Issue Make Me Feel Empowered
  • Body Shaming Ads Finally Removed In London
  • This Woman Quit Blogging Due to Constant Body Shaming
Dove’s New Ads Show How Badly the Media Criticizes Female Athletes
by Lindsay Peoples | July 28, 2016 at 7:00 AM
  • 
  • 
  • 
  • 
  • 

It’s no secret that women in sports are pressured to feel a certain way about their femininity and strength. We saw it in the ESPN Body Issue with talented Olympic athletes, admitting that they had to tune people out that tried to diminish their talent to only what they thought a woman could do, or how far a woman should go in fear of looking muscular.

And in Dove’s new ads, there’s a clear declaration that the discrimination of female athletes can no longer be tolerated. The campaign, “My Beauty, My Say,” encourages the public to challenge the media on its biases and force them to do better instead of writing a bunch of think pieces on women athletes that only further distances the problem: your gender shouldn’t matter if you’re a great athlete.

According to AdWeek Jennifer Bremner, director of Marketing for Dove said, “Instead of focusing on their athletic performance, they’re often talking about—whether it’s their clothing or their looks—it’s probably not appropriate to refer to women’s nipples or ass when they’re talking about their athletic performance.”

And Bremner went on to make a stellar point that we’ve made when fans complained about Serena Williams’ outfits, “If you want to criticize them (female athletes), criticize them on the field, not how they look playing the game.” Watch the video below and tell us what you think in the comments.

Tags: Athletes, Dove, Serena Williams, Wellness
About the Author

Lindsay Peoples

Connect with me:
  • My website
I Want That!
Anastasia Beverly Hills
Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette
Shop now + Wishlist
$42.00
Gucci
Princetown Mule Loafer
Buy Me + Wishlist
$695.00
Jeffrey Campbell
Apfel Tassel Slide
Buy Me + Wishlist
$119.95
Rodial
Instaglam Compact Deluxe Illuminating Powder
You Know You Want Me! + Wishlist
$57.00
Dior
Fix It Colour 2-In-1 Prime & Colour Correct
You Know You Want Me! + Wishlist
$36.00
Missguided
Satin Wrap Mini Dress Chartreuse
Shop now + Wishlist
$63.00
Topshop
Lace Trim Velvet Shorts
Buy Me + Wishlist
$58.00
BaubleBar (US)
Semelle Pendant
Get It + Wishlist
$42.00
Tarte
Tarteist Pro Palette
You Know You Want Me! + Wishlist
$53.00
Quay Australia
Women
Shop now + Wishlist
$60.00
Deborah Lippmann
'Genie in a Bottle' Illuminating Nail Tone Perfector Base Coat
Gimme! + Wishlist
$20.00
Julep Beauty
Julep™ Crème Nail Color
Gimme! + Wishlist
$14.00
19 Female Professional Athletes Who Are Changing The Way We Look At Fashion
November 7, 2017 at 3:12 PM
11 Body Confident Trends for Transitional Wear
November 7, 2017 at 3:05 PM
The Power of 11: How to Align With Your True Self
February 14, 2017 at 12:50 PM
The Best Single Statement Shirts to Wear this Valentine’s Day
February 14, 2017 at 8:33 AM
Couples That Workout Together Stay Together
February 14, 2017 at 2:39 AM
RunwayRiot
  • 
  • 
  • 
  • 
  • 
  • 
Sitemap
  • Shop
  • About
  • Contact Us
  • All Stories
Join the riot
© 2021 RunwayRiot, LLC - All Rights Reserved.
  • FAQ
  • Terms
  • Privacy Policy
  • Site Design
  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. LawNewz
  5. Gossip Cop