Model and entrepreneur Ashley Graham is always making moves, and this morning she finally unveiled her Swimsuits for All collection, that of course encourages women to embrace their bodies in the cutest swimwear out there. After Graham was on one of the coveted Sports Illustrated covers, and has pretty much dominated the curve market with clothing lines and runway appearances, it’s a natural transition for her to create swimwear with her glamorous style that’s available for her fans to actually buy.

At her Good Morning America appearance Graham said, “Everything is first of all, supportive. Second, James Bond-inspired. I want the lady to feel like James Bond, not just the lady in the swimming suit. She’s winning life, she’s sexy, she’s supportive, and she gets to wear sexy bikinis or a one-piece.”

Of course, Ashley also focused on the point that all women can wear these swimsuits–you don’t have to be a certain size, height or stature to look good in them. In her USA Today interview she added, “You know you always hear, ‘I gotta get swim ready. I gotta get my body together.’ I believe that everybody is already swim ready. So, just having that confidence right away when you get in is key,” she said. “At the end of the day, you’re half naked anyways. So, why not just own it?”

The swimsuits are sexy—with lots of cutouts, lace ups and studs. But our personal favorite sentiment is when Ashley said, “When I wear one-pieces, there’s never a bra attached on the inside. Every single one of my one-pieces has a built-in bra for extra support because if the girls aren’t high and lifted then life sucks.” Watch Ashley sizzle in the video below and check out Swimsuits for All for a special discount on her swimsuits today.