Amy Schumer has taken on the Instagram diet, future size, and now she’s done a sketch exposing the lovely way women get treated in a store when they get a wacky idea like trying to buy something that fits a 12.
RunwayRiot recently went on an actual quest of our own for cool clothes in a 12 in SoHo’s trendiest boutiques — result: no dice except for a couple of places with a touching awareness of body diversity. Last night on Inside Amy Schumer, Schumer tackled retail’s failure to address the majority of women.
This was so on through and through. We’ve all heard a chirpy “any luck?” and been like ‘no, no luck at all, sorry to disappoint you, but your store doesn’t cater to countless women with cash money.’ Typically it’s just this awkward dance because you almost feel bad for the retail workers who want to make you feel welcome in a place where you aren’t. And while a sales associate has never uttered this phrase we heard on Inside, “could you keep your voice down? You’re scaring the thinner customers.” In our experience you do feel like a bit of a hassle.
But not to worry. The Schum has created a (very high art) special section for a woman’s regrettable “situation” when she doesn’t fit into the sizes available in a store. It’s a field with a cow and Lena Dunham wrapped in a naked poncho with a Helena Bonham Carter tattered black bow on her head. It’s a place where an AIDS quilt is the perfect look for Mindy Kaling and the Schum finds herself purchasing a tarp for wood to cover her problem areas, a look she should be perfectly happy with.
To keep it self-deprecating, it all ends with a mall pretzel and dipping sauce freebie because that’s what fashion assumes we’re all doing, lacking that special self-care impulse people who wear smaller sizes enjoy. Except we’re less interested in dipping pretzels in chemical sauce than we are in better clothes that fit. We might consider that poncho on Lena though. Seriously, companies should watch this so they get it.