It’s so exciting that the market for curvier women is expanding, but it’s still pretty depressing that a great many of the options we have are low quality, “trendy” clothes that aren’t made to last.
But, that doesn’t mean that there aren’t designers out there fighting the good fight for fashion rather than clothes. One of those people is fashion crusader, Beth Ditto. One of your favorite American singer-songwriters who has been walking with some of the most influential runway designers in the world including, Jean Paul Gautier and Marc Jacobs. She’s got that unique adventurous performer’s sense of style, so when I heard she was creating her own ready-to-wear collection, I feared it was going to be a hodgepodge of unwearable costumes. But I was totally wrong.
Selfridges carries it, and Ditto just recently, Ditto told her followers to “let them know you want them to keep carrying plus sizes.” The Ditto 11-piece collection she launched on BethDitto.com is just so stylish. This small collection covers everything from skirts, to dresses, jumpsuits and even a denim jacket, which we need. It also has inventive silhouettes that make dramatic statements. The prints are elegant and geometric with an adorable lipstick motif thrown in for a touch of whimsy. Yes, the collection is expensive, compared to some other size-inclusive brands. The price point ranges from $65 to $395, but when you really look the clothes it’s totally worth it. It’s the investment pieces women have been demanding.
All but one of the pieces is manufactured in New York, which makes a powerful ethical statement. Speaking to Fashionista Ditto explained, “Other [plus-size lines] exist… there’s so much online, but I wanted to do something that wasn’t already there, something that isn’t trendy…[Something] you can feel good about buying.” This what we need to see more of, and buy more of. I want to purchase something that I feel proud to own, something that is stylish, but also has personality.” Finding this level of clothing in larger sizes can be difficult and here is something ethical and interesting.
I hope this isn’t the last collection we see from Beth Ditto, and would like to see her approach to design and production will inspire others to make their own collections in a similar way.