An advertisement centered around “leftover women” in China has gone viral, targeting the emotional pressure that single women endure in China. While singledom here in the U.S. is something that we can openly dialogue about, and even sing along to single female anthems like ‘Single Ladies’ by Beyonce and ‘No Scrubs’ by TLC, we often take for granted that it’s not like that everywhere.
According to BBC, in China, the issue of unmarried women is an enormous stigma called “sheng nu” which translates to leftover women, referring to women that feel the need to get married before they turn 27 years old. It’s one thing to have an annoying mother who wants you settle down, or those aunts that keep trying to set you up with someone you have absolutely no interest in and would rather sit home and eat spoonfuls of peanut butter than go out with. But to be doomed for the rest of your grown adult life because you don’t have a man? A little bit more than overboard.
Japanese beauty giant SKI-II’s President Markus Strobel decided to commission this four-minute long documentary style video to create what he calls “a global campaign to inspire and empower women to shape their destiny.” The video is moving to say the least, with women tearfully revealing how it has affected their life even though they are all well-educated, accomplished women.
The idea of female empowerment may be a trending topic, but we hope it causes actual change for these women. Obviously dream scenario would be for this to not even be an issue in the first place, but seeing these women makes me want to start a riot as soon as possible. We’re hoping this video encourages people to lighten up on these women in China because women already have enough problems to deal with. We don’t have time to also look for a husband by a certain age. Watch the video below to hear their stories.