Quietly, this new documentary The Sixty-Six Percent about the majority of women size-wise came out on Vimeo this month, RunwayRiot found on Twitter.
Lately more people are shedding light on that idea that women who are curvier are like most women on Tinder, disappointed with the merchandise. But it’s getting sexieeeeeeer. At least people are talking about how curvier women don’t want to take the back door to the treasured sexy clothes and settle for the cheaper stuff. So here comes this little doc about women who want to look good.
This film looks like more of a low-budget conversation piece than a full-on documentary. It follows Full-Figured Fashion week. Luckily, it doesn’t make you wait for the breakthrough that all women want to look fly till the end. But what this film does do is it puts the spotlight on mature women, if not the sexiest clothes we all want to see for everyone.
It’s worth watching the honest reflection on the industry, not that we needed reassurance that fashion needs to be a a whole lot more size diverse. There are beautiful speaking woman who have probably stowing up the phrase that while women may not fantasize about being “plus,” to use their term, they need to get dressed.
A weird flute that sounds a lot like something out of Peter in the Wolf plays as we look at the stats we all know. Less than half of the market addresses more than half the population, blah blah blah.. But as soon as we learn that they have major plans for bringing better clothes to more people, we’re into it. With carefully deployed struts and confessions and budget shots of Refinery 29 and Women’s Wear Daily talking about Rebel Wilson and Meghan Trainor — it’s an attempt that knows its way around a low budget. There’s an interesting poise and conviction to these women they feature, and impressively, little here feels disconnected from actual consumers.
We particularly appreciate the repetition of MONEY MONEY MONEY, all women want to buy the hotness. And the title alone is sobering, because you’d think there would be more power in 66% of everybody.