Yep, exactly that. See a picture of a model. Go oh that looks nice, I like that colour/pattern/item of clothing which is the entire point of the model being there. Move on with your life.

Because you can view clothes objectively without associating them with the person wearing them? Obviously you don’t know if they’d look good on you, but that has little to do with body type. No one has the exact same body, and then there are all the other things like colours and height. Not to mention fit and what you’re wearing with it, posture, lighting. You could have two people with the same body type and they aren’t going to look the same in the clothes no matter what.

Are you first two commenters male, Alex and Farad? No offense meant at all – but its time for the men simply listen to the women, and its time for the women to speak out, discuss and find the conclusions to how our image is being used in advertising and all its forms. I am a photographer and creative director – and am myself a product of growing up in the world of the male gaze and I applied that to much of my earlier work. Now, things are changing and so is my own opinion on these matters. I do not always understand/agree – but I am hearing the female voices and finding a new vision of the female gaze that is not based on hypersexualizing often underage girls, and women of all ages. There are many ways to improve our industry and this excites me! Think of all the cool things we can do by breaking free of the box fashion often puts itself into? For a creative professional who loves to solve creatiev problems – this is a divine time to be working! Bring it on! But its my observation that the egoes of a few will only lengthen the time it takes for their business to grow, thus change and profit from these changes. I mean – designers pretty much refuse to design for plus-sizes. Its an entire majority market being looked over cause they just… dont want to design for it. Its wild! So agree or not with the typical industry model size 0-4 (or I have actually seen less), women – the main spenders in fashion – are calling for a shift – a big shift. If we are good at what we do would we not meet this challenge head on? Isnt that the right thing to do? I’m still learning and still shooting small models myself – I’ve never been hired to shoot anything but so far – but saying lets have this dialog, lets listen, lets work together and do what we can do. I think the fantasy of women is just simply – out-of-style. Its passe. We are calling for more real representation and more reality in our lives. We work are asses off. We are leaders. Research proves that we are financial powerhouses and we are the household decision makers. At the end of the day the modern woman works a lot, then goes home and decides where two incomes go for that night, day, month, year. We give the final yes or no on nearly all of the big household spends – and we buy wardrobes that support this lifestyle shift. Research also proves that advertising is largely not working with women consumers. Its a waste. Brands are tossing BIG $ down the drain, designers are folding, and its all cause they are ignoring what women are clearly saying they want to see….. Why fight it? Google 3% if you want more info about this. The fashion world needs to go with the flow and lead the way cause they are falling behind in the changing rolls of women in America.